About us

Welcome to frankwilliams Store


At frankwilliams Store (frankwilliams.shop), we’re more than a baby product retailer—we’re parents, caregivers, and advocates for safe, comfortable nurseries. Specializing in baby cribs, infant mattresses, baby dining chairs, and baby bed decorations, we believe that every baby deserves a safe, stylish space to sleep, play, and grow. Founded in South Bend, IN, our journey began with a simple mission: to provide high-quality, affordable baby products that meet the strictest safety standards and fit every family’s unique needs.

Our Story


Our story starts with a team of parents who grew frustrated by the same problem: baby furniture that was either overpriced, poorly made, or not designed with infant safety in mind. We searched for cribs that would grow with our children, mattresses that were firm and non-toxic, dining chairs that were adjustable and secure, and decorations that were stylish and safe. When we couldn’t find exactly what we wanted, we decided to curate our own lineup—testing every crib for stability, every mattress for firmness, every chair for safety, and every decoration for compliance with CPSC guidelines in our South Bend warehouse (56271 BUTTERNUT RD) and even our own homes to ensure they met our high standards.

Today, our South Bend location serves as the heart of our operation, shipping thoughtfully designed baby essentials to customers across the U.S. Our team is made up of parents, pediatric nurses, and furniture experts who bring their expertise to every product we offer. We don’t sell anything we wouldn’t use for our own babies—and that commitment to quality shines through in every crib, mattress, chair, and decoration at frankwilliams Store.

Our Products: Designed for Baby’s Safety & Comfort


Every product in our collection is handpicked or crafted with one goal in mind: to keep your baby safe, comfortable, and happy. We prioritize quality materials, sustainable practices, and affordable pricing—so you can create a nursery you love without breaking the bank.

Baby Cribs


We believe a crib is the centerpiece of a safe nursery—and our collection is designed to grow with your baby from infancy to toddlerhood. Our cribs feature:

  • CPSC-Certified Safety: Sturdy wood construction, non-toxic paint, and secure locking mechanisms—no drop-side designs (banned in the U.S. due to safety risks).
  • Convertible Designs: Transform from crib to toddler bed to daybed—saves you money and space as your child grows.
  • Multiple Sizes: Standard, mini, and portable options—perfect for small nurseries, guest rooms, or travel.

All our cribs come with easy-to-follow assembly instructions and a 5-year warranty—because we stand behind their quality and safety.

Infant Mattresses


A firm, safe mattress is critical for reducing SIDS risk—and our mattresses are designed to meet the highest safety and comfort standards. Our mattresses feature:

  • CPSC & JPMA Certified: Firm support (critical for infant sleep), waterproof covers (easy to clean), and no toxic chemicals or flame retardants.
  • Two Options: Organic (100% organic cotton and latex) for sensitive skin, or regular (high-quality foam and polyester) for budget-friendly comfort.
  • Perfect Fit: Designed to fit standard and mini cribs—no gaps between the mattress and crib rails (a suffocation hazard).

All our mattresses are machine-washable and come with a 3-year warranty—because your baby’s sleep safety is our top priority.

Baby Dining Chairs


We believe mealtime should be safe and fun for babies—and our dining chairs are designed to make feeding easy for parents and comfortable for little ones. Our chairs feature:

  • 5-Point Safety Harness: Prevents your baby from slipping out during mealtime—adjustable for growing babies.
  • Adjustable Height & Removable Tray: Fits most dining tables and makes cleaning food spills a breeze (tray inserts are dishwasher-safe).
  • Foldable Design: Saves space when not in use—perfect for small kitchens or apartments.

All our chairs support up to 50 pounds and come with a 2-year warranty—because we want your baby to enjoy mealtime safely for years to come.

Baby Bed Decorations


We believe a nursery should be a safe, stylish retreat for your baby—and our decorations are designed to add charm without compromising safety. Our decorations feature:

  • CPSC-Compliant Designs: No loose fabric, long ties, or small parts (choking hazards). Wall decals are removable and non-toxic.
  • Themed Collections: Forest, ocean, unicorn, and neutral themes—perfect for any nursery style. Mix and match to create a unique space.
  • Soft, Breathable Fabrics: Crib skirts and sheets are made from 100% cotton—gentle on your baby’s skin and machine-washable.

All our decoration sets come with safety guidelines and a 1-year warranty—because we want you to create a nursery you love with peace of mind.

Our Promise: More Than Products—Peace of Mind


When you shop with frankwilliams Store, you get more than a crib, mattress, chair, or decoration—you get a guarantee that your purchase is safe, high-quality, and designed with your baby’s needs in mind.

  • Transparent Safety: We’re honest about what our products are made of and how they perform. Every product page includes detailed safety specs, material lists, and real customer reviews—so you know exactly what you’re bringing into your baby’s nursery.
  • 30-Day Satisfaction Guarantee: If your crib is too big, your mattress is too firm, or you’re not happy for any reason, we offer free returns or exchanges within 30 days—no questions asked.
  • U.S.-Based Support: Our customer service team is right here in South Bend. When you email barrettp404@gmail.com with a question or issue, you’ll get a response from someone who knows our products inside and out—no automated bots, no long wait times. We’re here to help with everything from choosing the right crib size to troubleshooting a wobbly chair leg.
  • Sustainable Practices: We’re committed to reducing our environmental impact. All our packaging is 100% recyclable, and we source our wood from sustainably managed forests. We donate a portion of every sale to organizations that support safe sleep for babies.

Why Shop With frankwilliams Store?


In a world of fast fashion and disposable baby products, we’re committed to creating products that last—products that will keep your baby safe and comfortable for years to come. We’re not here to sell you the latest trends—we’re here to sell you baby furniture and decorations that are safe, stylish, and built to grow with your child.

Whether you’re a first-time parent furnishing your baby’s first nursery, a grandparent buying a gift for a new grandchild, or a caregiver looking for safe, affordable baby products—we’ve got you covered. We’re more than a store—we’re your partner in creating a safe, cozy space for your little one.

Want to connect? Follow us on social media to see nursery design tips, product spotlights, and exclusive deals. Or stop by our South Bend warehouse (56271 BUTTERNUT RD) to touch and feel our products in person—we’d love to help you pick the perfect pieces for your baby’s nursery. You can also email us with your nursery questions, product feedback, or photos of your baby’s space—we love hearing from our customers!

Here’s to safe sleep, happy mealtimes, and beautiful nurseries—one crib, mattress, chair, and decoration at a time. We can’t wait to be part of your baby’s journey at frankwilliams Store.