Privacy Policy

1. Information We Collect

1.1 Personal & Contact Data

• Basic identifiers: Full name, email address (for communication via barrettp404@gmail.com), phone number, delivery/billing address. For repeat customers, we may store preferences (e.g., “convertible baby crib for small nursery,” “waterproof infant mattress,” “adjustable baby dining chair”) to assist with personalized recommendations.
• Child-related data (voluntary): If you share baby’s age, weight, or nursery theme (for bed decoration customization), we store this data temporarily (deleted post-delivery) to ensure product safety and suitability. We never collect or store sensitive data about minors (e.g., photos, medical information) without explicit parental consent.
• Local pickup data: For customers choosing in-store pickup at our South Bend location, we store your preferred pickup time to streamline the process.

1.2 Payment & Transaction Data

• Processed exclusively through PCI DSS-compliant gateways (Visa, Mastercard, PayPal, Klarna). We never store full credit card numbers, CVV codes, or bank account details—all financial data is encrypted end-to-end to protect your information.

1.3 Device & Usage Data

• Website usage: Browsing history (e.g., viewed convertible cribs, organic infant mattresses, themed bed decorations) and cookie data (saves your cart contents, preferred crib size, or decoration theme for future visits to frankwilliams.shop).
• Post-purchase data: Temporary details like delivery confirmations or warranty registration info (for cribs and mattresses) — deleted 12 months after warranty expiration.

2. How We Use Your Information

1. Order Fulfillment: Process purchases, verify product safety (e.g., crib stability, mattress firmness, dining chair height adjustability), and coordinate delivery or local pickup. We may include care guides (e.g., “How to assemble a convertible baby crib,” “Infant mattress cleaning tips,” “Baby bed decoration safety guidelines”).
2. Customer Support: Resolve issues like wobbly crib frames, stained waterproof mattresses, broken dining chair straps, or damaged bed decorations—we reference your order data to troubleshoot efficiently.
3. Personalized Updates: Only if you opt in, send relevant alerts (e.g., “New organic infant mattress collection,” “Convertible crib restock,” “Nursery theme bed decoration sale”)—unsubscribe via the link in every email from frankwilliams Store.
4. Compliance: Retain transaction records for warranty claims (e.g., replacing a defective crib slat) and tax purposes, ensuring all products meet U.S. safety standards (e.g., CPSC certification for cribs, JPMA certification for infant mattresses).

3. Data Security

• All data transmission uses SSL/TLS encryption (visible via “https://” and padlock icon on frankwilliams.shop).
• Personal and order data is stored on secure, password-protected servers with restricted access—only authorized staff (trained in COPPA and CCPA compliance) access necessary details (e.g., your delivery address for crib curbside drop-off).
• Third-party partners (couriers, payment processors) sign strict confidentiality agreements—they only use data to fulfill services (e.g., freight carriers delivering bulky cribs, labeling mattresses as “baby-safe”) and cannot repurpose it.

4. Your Data Rights (Under COPPA & CCPA)

• Access: Request a free copy of your stored data (e.g., past baby product orders, saved crib size preferences). For child-related data you shared, request full access and review at any time.
• Correct: Update inaccurate information (e.g., new delivery address for a crib, revised mattress firmness preference).
• Delete: Request permanent removal of your data (“right to erasure”)—we only retain legal records (e.g., warranty docs, tax forms) as required by law. For child-related data, we delete it immediately upon request.
• Opt-Out of Sale: We never sell your data, but you can confirm this by emailing us (per CCPA requirements).
• Data Portability: Receive your data in a usable format (e.g., CSV file of orders) to share with another retailer.